The following is a guest post from Dio Favatas, Head of Financial Services Adtech & Identity Strategy at Capgemini. Capgemini is an AI-powered global business and technology transformation partner that delivers end-to-end services and solutions across strategy, technology, design, engineering, and business operations.
Financial institutions (FIs) sit on some of the richest customer data in any industry, including spending patterns, credit behavior, account relationships, life-stage....