What you need to knowCustomer loyalty strategy is shifting away from program design to relationship discipline, requiring brands to deliver value, relevance and emotional connection consistently over time.Customer retention strategy still depends...Read More

Celebrity Cruises Expands its Captain Club’s Loyalty Program with New Milestone Levels and Enhanced Perks Cruise lines continue to invest heavily in loyalty programs as they look to reward their most dedicated guests, and Celebrity...Read More

As travelers increasingly seek experiences that go beyond traditional hotel stays, loyalty programs are finding new ways to connect members with their passions. This tennis season, World of Hyatt is leaning into that trend by offering members...Read More

Customer loyalty isn’t what it used to be—and that’s not a bad thing.In a recent feature from Loyalty360 our team at Baesman shared perspectives on how loyalty is evolving, and what brands must do to keep up. The...Read More

Amazon Prime Day Event Returns in June with Millions of Exclusive Deals for Members Amazon is bringing back its biggest shopping event of the year, with Prime Day running from June 23 through June 26 and offering millions of deals exclusively...Read More

TELUS is expanding its customer loyalty program with a new lineup of benefits designed to deliver more value beyond traditional telecommunications services. Through enhancements to TELUS Rewards, members now have access to a wider range of health,...Read More

Key Takeaways from Paul Flemr on IMA’s Motivation Insiders PodcastAs incentive programs continue to evolve, organizations are being challenged to rethink how they motivate, engage, and protect participants in an increasingly digital world...Read More

Hilton Expands Lifestyle Portfolio Growth with Launch of Undergraduate by Hilton Hilton is expanding its footprint in college towns with the launch of Undergraduate by Hilton, a new upper-midscale lifestyle brand designed to bring campus...Read More

Bilt is making it even easier for members to earn rewards while staying active. Through a new partnership with Mindbody, the leading experience technology platform for fitness, wellness, and beauty businesses, Bilt Members can now discover, book...Read More

When Jenn McMillen began her role as Vice President of Guest Loyalty and Insights at Nothing Bunt Cakes in November 2024, she was tasked with the enormous responsibility of jumpstarting a loyalty program that was ...Read More