The advent of artificial intelligence is expected to create significant opportunities for brands to connect with consumers through AI-powered loyalty programs that become increasingly more efficient and...Read More

To design direct mail campaigns that actually acquire new customers and re-engage lapsed customers, focus on three essentials: precise targeting, compelling creative, and clear follow-up. The most successful direct campaigns match messaging to...Read More

Loyyal Launches AI and Blockchain Powered Digital Gift Card Platform Loyyal has launched GiftOS Point, a new AI-powered and blockchain-secured digital gift card platform designed to help retailers, malls, direct-to-consumer brands...Read More

New research from TCC Global suggests that grocery loyalty in the U.S. remains highly competitive and largely driven by discounts rather than meaningful brand relationships. According to TCC Global’s findings, loyalty remains fragile, with a...Read More

PetSmart Focuses on Summer Pet Travel Essentials As summer travel season begins, PetSmart is encouraging pet parents to prepare for road trips with a range of travel-focused products and safety essentials. The company highlighted items designed...Read More

A new report from marketing and communications agency 5W Public Relations argues that brands are increasingly prioritizing customer loyalty and retention over aggressive customer acquisition strategies. The report, The Loyalty Premium 2026...Read More

Margin erosion in financial services loyalty programs is becoming harder to ignore. As competition intensifies, many programs are increasing discounts and incentives just to maintain engagement, often at the expense of long-term profitability. The...Read More

As incentive programs continue to evolve in 2026, one theme has remained consistent across every mile of the 2026 Incentive Strategy Roadmap: effective incentive marketing today is less about individual tactics and more about designing systems...Read More

Shell Expands Rewards with New Credit CardShell has introduced the Shell Performance Elite World Mastercard®, a new no-annual-fee credit card designed to reward customers for more than just fuel purchases. The card offers 4% back on Shell fuel...Read More

Applebee's and Wyndham Rewards have launched a new partnership designed to make hotel stays more convenient for travelers. Through the Wyndham mobile app, Wyndham Rewards members can now order Applebee’s To Go directly to participating...Read More