ALL Accor and Uber have announced a new multi-market loyalty partnership designed to connect hospitality, transportation, and food delivery into a more seamless customer experience. The collaboration links the ALL Accor ecosystem with Uber...Read More

Every generation brings new expectations to the workplace. But Gen Z (the cohort born roughly between 1997 and 2012) is entering the workforce at a unique moment: post-pandemic, digitally native, and with a fundamentally different relationship to...Read More

Wyndham Expands AI Strategy With Native ChatGPT Hotel Booking AppWyndham Hotels & Resorts is deepening its investment in artificial intelligence with the launch of a native hotel app inside ChatGPT, becoming the first major economy and...Read More

JetBlue and Barclays have introduced a series of upgraded benefits for the JetBlue Premier World Elite Mastercard®, giving travelers more ways to earn rewards, accelerate elite status, and access premium travel experiences without increasing...Read More

Many brands believe the immediate impact of generative AI will be on copywriting - a new engine for email subject lines and personalized offers. This expectation, while valid, really is more table stakes. It mistakes a powerful operational shift...Read More

White Castle Enhances Customer Engagement With Summer Deals and Rewards for Slider FansWhite Castle is kicking off May and June with a lineup of promotions to give customers more value during the busy spring and summer season. Leading the campaign...Read More

SONIC Drive-In is giving customers more reasons to visit this May with the launch of “Month of Wins,” a monthlong promotion filled with free menu items, weekly discounts, and bonus point opportunities for members of the new SONIC...Read More

2026 Incentive Strategy Roadmap — Mile 3For decades, rebates have been one of the most powerful—and most frustrating—tools in the incentive marketer’s playbook. They drive behavior at scale, influence purchase decisions...Read More

As loyalty programs continue to evolve under increased financial scrutiny, the challenge for brands is no longer just proving value —it’s operationalizing it. In Part 1 of this Supplier Perspectives series, industry...Read More

Chipotle Boosts Marketing Spend with Targeted Promotions and GiveawaysChipotle increased its marketing investment in late 2025, with spending reaching 3.5% of sales as the brand leaned into high-impact promotions and partnerships. Campaigns tied...Read More