Choice Hotels International has announced a major step forward in its digital strategy by integrating artificial intelligence across its entire business in partnership with Amazon Web Services. Rather than using AI for isolated tasks, the company...Read More

It was in McAllen, a small town just over 300 miles from Austin, where Donna Varner had a revelation about her new employer. Varner had been hired by Schlotzsky's Deli as Chief Brand Officer...Read More

A company’s core values tell the world about its brand, beliefs and goals. The best way to bring these core values to life is through employee recognition.Core value recognition goes beyond a feel-good shoutout. It’s a culture-building...Read More

Signet Jewelers Raises Record $12 Million for St. JudeSignet Jewelers, which includes the umbrella of brands like Zales, KAY Jewelers, Banter by Piercing Pagoda, and Jared Jewelers, has announced a record-breaking $12 million donation to St. Jude...Read More

Specialty grocer The Fresh Market has introduced two major digital upgrades, rolling out a reimagined loyalty program alongside a redesigned mobile app as part of its broader push to enhance the customer experience.The company’s updated...Read More

Welcome to our 2026 Incentive Marketing Series: a year-long exploration designed to help brands rethink how they plan, execute, and measure incentive programs in an increasingly digital, data-driven economy. Incentives are no longer tactical...Read More

Royal Caribbean Group Launches Global Foundation to Strengthen CommunitiesRoyal Caribbean Group has announced the launch of the Royal Caribbean Group Foundation, formalizing and expanding its long-standing commitment to supporting communities...Read More

Hotels.com has unveiled a refreshed version of its UK loyalty program, Hotels.com® Rewards, designed to make earning and redeeming benefits more straightforward. Members can now earn £100 in Hotels.comCash™ after every 10 eligible...Read More

Dashboards don't move margins, decisions do. For too long, loyalty teams have been trapped in a reporting loop, staring at siloed Key Performance Indicators (KPIs). Retention rates, NPS scores, and open rates each tell a sliver of the story...Read More

Starbucks Uses AI to Turn Cravings Into Custom Drink PicksStarbucks is introducing a new AI-powered experience that allows customers to discover drinks through natural, conversational prompts instead of browsing a traditional menu. By integrating...Read More