Here's a question that doesn't get asked often enough: does it matter whether employees choose their own rewards?The instinct for many organizations is to standardize. Pick a gift card. Send a branded T-shirt. Default to a fixed bonus. It&...Read More

Retail loyalty programs are entering a new era. In 2026, success is no longer driven by simple points and discounts, it depends on real-time personalization, omnichannel experiences, and rewarding behaviors that truly influence customer decisions....Read More

Torchy’s Tacos Unveils May LTO Promotions Torchy’s Tacos is rolling out a month-long lineup of limited-time offers in May, centered on seasonal celebrations and targeted appreciation promotions. The campaign begins with a Cinco de...Read More

Chico’s FAS has introduced its first-ever credit card program alongside a full redesign of its loyalty offerings across Chico’s, White House Black Market, and Soma. Developed in partnership with Synchrony, the initiative combines co...Read More

Even as SharkNinja has grown into a home goods behemoth with a market cap over $17 billion, the fundamental expectations of its customers have remained the same: They want to see the company...Read More

As economic pressure intensifies and scrutiny over budgets increases, loyalty leaders are facing a familiar challenge with renewed urgency: how to align marketing ambition with financial discipline. For many organizations, tension...Read More

Spotnana and Air Canada Partner to Streamline Corporate Travel BookingSpotnana has announced a strategic partnership with Air Canada to modernize the corporate travel experience through deeper technology integration. As part of the collaboration...Read More

UPS and Happy Returns have significantly expanded their Return Bar® network, reaching 10,000 drop-off locations across the United States. This milestone includes more than 1,700 new sites, largely driven by partnerships with Annex Brands and...Read More

When customer information lives across multiple systems, teams and regions, engagement starts to break down. Messages repeat. Offers aren’t as compelling. Personalization feels inconsistent rather than intentional.Customer data management...Read More

One of the challenges that brands can often face when implementing a loyalty program is getting key stakeholders on the same page about the value of the initiative. More specifically, a chief financial officer and a chief marketing...Read More