I currently work at Capillary Technologies, which powers some of the loyalty programs mentioned in this article.I grew up in Morocco. And like most Moroccans, I had what you might call a loyalty program long before I knew what one was.There was...Read More

New research from GoFundMe and GivingTuesday suggests that Gen Z is playing a much larger role in charitable giving than many nonprofits may realize. The report found that adults between 18 and 29 are participating in philanthropy at higher rates...Read More

If you asked a room full of rewards professionals whether digital or physical rewards perform better, you'd get a dozen different answers. And they'd all be right, depending on where in the world you're asking.The truth is, there's...Read More

Customer loyalty isn’t built by chance—it’s built intentionally through a deep understanding of customer behavior, preferences, and purchasing patterns. The brands that consistently outperform their competitors aren’t...Read More

Circle K is celebrating America’s upcoming 250th birthday with a nationwide summer campaign focused on fuel discounts, rewards, and charitable giving. The company kicked off the promotion with a special Fuel Day on May 7, offering customers...Read More

With high gas prices across the United States, Red Roof® aims to help travelers and its Red Roof RediRewards® loyalty program members this summer through its new Finding Your Routes promotion.  Through September 8, 2026, loyalty...Read More

Each organization is set up differently.Many businesses mandate in-office work with occasional work-from-home days. Managers need to balance remote and hybrid employees but host an annual in-person retreat. Deskless employees are scheduled over...Read More

Financial institutions have long struggled to unify loyalty programs across product lines. Credit card rewards operate independently from checking incentives, savings bonuses, mortgage relationships, and investment accounts. The result is...Read More

Best Buy is adding new rewards benefits to its My Best Buy Plus and My Best Buy Total plans beginning June 4. Members in both paid tiers will earn 1% back in rewards on eligible purchases, while customers who use a My Best Buy Credit Card can earn...Read More

DICK’S and Synchrony Relaunch Credit Card Program DICK’S Sporting Goods and Synchrony have relaunched their co-branded credit card program, introducing an enhanced rewards structure tied to the retailer’s ScoreCard loyalty...Read More