Pizza Hut is serving up a slice of nostalgia this summer with the launch of Hut Originals, a new platform dedicated to the food, experiences and traditions that have made the brand a beloved part of American culture for generations. From the iconic red roof restaurants and red cups to birthday parties, arcade games and family pizza nights, Hut Originals celebrates the memories fans have shared with Pizza Hut over the years. The summer-long campaign also kicks off with the debut of the new Crispy Parm Pan Pizza, a fresh take on one of the brand’s most recognizable menu offerings.
A major focus of Hut Originals is the return of one of Pizza Hut’s most cherished programs: BOOK IT!®. To honor generations of readers who earned free pizza through the program, Pizza Hut is offering a one-day-only promotion in which guests who bring in a BOOK IT! button from any year can receive a free Personal Pan Pizza® at participating locations. The brand is also bringing back its BOOK IT! Summer of Stories™ program, encouraging children in pre-K through sixth grade to set reading goals throughout the summer and earn free pizza rewards through the BOOK IT! mobile app.
"After seeing so much excitement from customers around our Classic locations and the Pizza Hut originals people still know and love today, we knew it was the perfect time to launch Hut Originals," said Melissa Friebe, Chief Marketing Officer at Pizza Hut. "The platform celebrates the moments, memories and menu items generations of fans share with Pizza Hut. BOOK IT! continues to be one of the most beloved and talked-about programs tied to the brand, and this summer we're excited to bring fans new partnerships, experiences and nostalgic moments all summer long."
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