Key takeaways: Applebee’s aims to raise more than $1.5 million for Alex’s Lemonade Stand Foundation through its annual fundraiser running now through August 30. The brand will donate 50 cents from every NEW Lemon Berry...Read More

You only get one chance to make a first impression. In today’s environment, that first impression isn’t just about brand or creative—it’s about relevance. Consumers expect brands to know them, anticipate their...Read More

When Candice Troupe, the Senior Vice President of Marketing & Partnerships at Scene+, assesses the loyalty space in Canada, one word comes to mind: crowded. She notes that the average Canadian has about 15 loyalty cards in either their...Read More

Wasteful tech spending is the greatest threat to your 2026 loyalty goals. Many brands pay for unused enterprise features or expensive custom coding. You should not have to choose between limited tools and financial...Read More

Panera Updates Sip Club with Monthly Drink Limit Starting in August Key takeaways: Panera is rebranding its Unlimited Sip Club as MyPanera + Sip Club and capping members at 30 self-service beverages per month. Subscription pricing...Read More

Key takeaways: Shopper Agent, Buyer Agent, and Merchant Agent help businesses support customers, streamline buying, and simplify merchandising with AI that can take real business actions. Customers are increasingly discovering products...Read More

AI Is Turning Shopper Marketing into a Connected Growth Engine Key takeaways: Retail media, promotions, loyalty, and analytics work better together when powered by a shared intelligence layer. Brands can better understand which...Read More

During a panel discussion on the state of customer loyalty at the Loyalty Expo, leaders from top technology providers, including Engage People, Response Labs, and Salesforce, discussed how loyalty programs are evolving and the growing role AI is...Read More

What advertisers need to know about New York’s AI disclosure law and how Hightouch Ad Studio builds compliance into the creative workflow.Today, New York becomes the first state in the country to require advertisers to disclose when an ad...Read More

InComm Payments Expands Digital Rewards to Improve Healthcare Member Engagement Key takeaways: Members can access wellness incentives instantly through mobile-friendly channels instead of relying on physical reward cards. The...Read More