Agentic Commerce Is Here: Salesforce Introduces the Next Generation of AI Shopping Agents

Key takeaways: 

• Shopper Agent, Buyer Agent, and Merchant Agent help businesses support customers, streamline buying, and simplify merchandising with AI that can take real business actions. 

• Customers are increasingly discovering products through AI assistants like ChatGPT and Gemini, making AI-native commerce a business imperative. 

• Agentforce Commerce combines customer data, business logic, and operational systems to enable AI agents that can deliver personalized, accurate, and actionable experiences. 

The way people shop has fundamentally changed. Customers are increasingly discovering products through AI assistants like ChatGPT and Gemini before they ever visit a retailer’s website, making AI-driven commerce the new front door to digital shopping. Salesforce’s latest Agentforce Commerce release helps businesses meet customers where they are with three generally available AI agents—Shopper Agent, Buyer Agent, and Merchant Agent—that are designed to do more than answer questions. These agents can take action, from checking inventory and confirming delivery dates to supporting buyers, managing merchandising, and streamlining operations. With native integrations to leading AI platforms rolling out in the coming months, brands can deliver connected, personalized experiences across both owned channels and emerging AI-powered discovery experiences. 

The opportunity is already measurable. During the 2025 holiday season, AI influenced $262 billion in global online sales, while retailers using their own shopper agents grew sales 59% faster than those that hadn’t embraced the technology. AI-referred traffic is also converting at eight times the rate of social traffic, highlighting a major shift in customer behavior. As commerce evolves, success will depend not only on being discoverable in AI experiences but also on connecting those interactions to a unified customer profile powered by trusted business data. Agentforce Commerce provides that foundation, enabling businesses to own their AI agents, connect seamlessly across channels, and turn AI conversations into completed purchases. 

Why it matters: 

• Brands need to be present wherever customers discover products, including AI assistants and messaging channels, while maintaining a consistent experience across owned properties. 

• Retailers using AI shopping agents are already seeing faster sales growth and significantly higher conversion rates from AI-driven traffic. 

• Businesses that deploy AI agents grounded in their own customer relationships, data, and commerce systems will be better positioned to win in the next era of digital commerce. 

Learn more here.
 

Further reading: Honeywell Survey Shows Retailers Are Embracing AI for Operational Efficiency and Employee Satisfaction