California Pizza Kitchen Ties Rewards to Soccer’s Biggest Summer Moments

Key takeaways: 

• CPK Rewards members can earn a free 7-inch pizza after matches featuring penalty kicks or shootouts. 

• The promotion is available to both existing members and fans who join the rewards program on match days. 

• Los Angeles pop-up events will feature exclusive themed pizzas and interactive fan experiences during tournament matches. 

California Pizza Kitchen is giving soccer fans another reason to celebrate this summer with a limited-time promotion that rewards loyalty members whenever a match is decided by penalty kicks, as PMQ Pizza reports. Beginning this week, members of the brand’s rewards program can earn a free personal pizza with a qualifying purchase after any game featuring a penalty kick or shootout, creating a fun connection between on-field drama and post-match dining. 

The campaign extends beyond digital rewards with a series of pop-up experiences in Los Angeles during major tournament matches, according to PMQ Pizza. CPK’s Mobile Kitchen will debut exclusive country-inspired half-and-half pizzas based on each matchup, alongside fan-favorite menu items. Guests can also test their soccer skills with an interactive goal challenge for a chance to win a free starter coupon, giving fans another way to engage with the brand throughout the tournament. 

Why it matters: 

• The promotion leverages one of soccer’s most exciting moments to encourage repeat visits and loyalty signups. 

• Experiential marketing through pop-up events helps CPK connect with fans beyond the restaurant. 

• The campaign demonstrates how restaurant brands are using major sporting events to drive engagement and traffic during peak cultural moments. 

Learn more here.

Further reading: Leaders in Customer Loyalty: Brand Stories | California Cool, Loyalty-Driven: Inside CPK’s Brand Rejuvenation