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Lowe’s is sponsoring Live Nation’s new amphitheater tailgate program, featuring entertainment, food, beverages, and interactive experiences at select venues.
Lowe’s is turning up the volume on member benefits with a new multi-year partnership with Live Nation that gives MyLowe’s Rewards and MyLowe’s Pro Rewards members access to exclusive live music experiences. Beginning this summer, members can enjoy special concert perks at participating amphitheaters, including discounted kids’ tickets with the purchase of an adult lawn ticket, complimentary lawn chair rentals at select shows for eligible members, and sweepstakes opportunities to win free concert tickets throughout the year.
As part of the partnership, Lowe’s is also the first presenting partner of Live Nation’s new amphitheater tailgate experience. Available on a first-come, first-served basis, the tailgates are designed to extend the concert experience before the music even begins.
"Music is one of the things that brings people together — families, friends and entire communities — and we love being part of the moments people look forward to all year long," said Jen Wilson, Lowe's senior vice president and chief marketing officer. "Through this partnership, we're leveraging live music to reach new and younger audiences while giving our existing members exclusive perks that make these experiences even more rewarding.”
Learn more here.
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