Loyalty360 Reads: Verizon Launches New Shine Loyalty Program, Cicis Celebrates Surpassing 1 Million Loyalty Members, and Alaska and Hawaiian Airlines Expand Free Starlink Wi-Fi Access.

Verizon Introduces Shine Loyalty Program with Weekly Rewards and Exclusive Experiences 

Key takeaways: 

• Verizon Shine offers weekly deals, giveaways, and exclusive experiences for customers on eligible unlimited plans. 

• Customers receive rewards credits based on their monthly bill that can be redeemed with Verizon and select partner brands. 

• Members can enjoy waived activation and upgrade fees, along with chances to win premium travel and entertainment experiences. 

Verizon is expanding the perks for its unlimited wireless customers with the launch of Verizon Shine, a new loyalty program that combines weekly offers, rewards credits, and exclusive experiences into one membership, as CNET reports. Available through the My Verizon app, the program gives eligible customers access to rotating weekly deals, special giveaways, and Verizon Dollars—a new rewards currency earned based on monthly spending that can be redeemed on Verizon products and with participating retail, travel, and dining partners. Members will also have opportunities to enter sweepstakes for once-in-a-lifetime experiences, from major sporting events to celebrity meet-and-greets, according to CNET. 

Why it matters: 

• The program adds meaningful benefits beyond wireless service, helping customers get more from their monthly plan. 

• Verizon is enhancing its rewards strategy with recurring perks that rival other carrier loyalty programs. 

• Partnerships across retail, hospitality, dining, and entertainment make rewards more flexible and useful for everyday consumers. 

Learn more here.

Cicis Rewards Surpasses One Million Members, Celebrates Milestone with Surprise Giveaway 

Key takeaways: 

• Cicis Rewards has surpassed one million enrolled members in under a year. 

• The program’s millionth member received cash, rewards points for free buffets, and branded merchandise. 

• Cicis plans to continue recognizing guests while expanding rewards and personalized offers. 

Cicis Pizza has reached a major loyalty milestone, with its Cicis Rewards program surpassing one million members less than a year after launching, as QSR reports. To celebrate, the brand recognized its millionth member—a longtime Cicis fan—with a prize package that included a $1,000 cash award, a year’s worth of monthly free buffets through reward points, and exclusive branded merchandise. The milestone highlights the rapid growth of the program and reflects Cicis’ continued investment in rewarding loyal guests through personalized offers, exclusive perks, and memorable experiences that strengthen customer connections, according to QSR. 

Why it matters: 

• Rapid enrollment demonstrates growing consumer interest in restaurant loyalty programs. 

• Celebrating longtime guests reinforces emotional connections and encourages repeat visits. 

• The milestone positions Cicis to further expand its loyalty strategy and customer retention efforts. 

Learn more here.

Alaska and Hawaiian Airlines Expand Free Starlink Wi-Fi Across Growing Combined Fleet 

Key takeaways: 

• Alaska and Hawaiian Airlines have outfitted about 150 planes with free Starlink-powered Wi-Fi, ahead of schedule. 

• Guests can access complimentary Wi-Fi by enrolling in the free Atmos Rewards program through a simplified onboard portal. 

• Starlink installation will extend across the airlines’ remaining mainline and international aircraft over the next several years. 

Alaska Airlines and Hawaiian Airlines have reached a significant milestone in their rollout of complimentary high-speed inflight Wi-Fi, with approximately 150 aircraft now equipped with Starlink connectivity. As the airlines continue integrating their fleets, passengers can access free internet by joining the newly combined Atmos Rewards loyalty program, making it easier than ever to stay connected while traveling. The airlines plan to expand Starlink service across additional mainline and international aircraft through 2027, reinforcing their commitment to delivering a premium onboard experience with faster, more reliable connectivity. 

Why it matters: 

• Fast, low-latency internet allows travelers to stream, browse, and work much like they would on the ground. 

• Atmos Rewards now offers members another meaningful benefit alongside traditional travel rewards. 

• Expanding free, high-speed Wi-Fi helps position Alaska and Hawaiian as leaders in premium airline connectivity. 

Learn more here.