PetSmart Launches Franchised Veterinary ServicesPetSmart is launching PetSmart Veterinary Services, an independent business ownership model that offers veterinarians an opportunity to open a franchised practice within a store location, and...Read More

Wawa announced the launch of its brand-new 2022 Hoagiefest sweepstakes, giving customers a chance to win digital collectible artwork NFTs and Hoagiefest swag. The campaign will mark the first time Hoagiefest graphics and Wawa products entered the...Read More

New Sign-On Rewards for Hotels.com Rewards Visa Credit CardWells Fargo announced a limited-time rewards offer for new Hotels.com Rewards Visa Credit Card users. New cardholders can earn three rewards nights with qualifying purchases. In addition...Read More

Instacart recently announced a rewards program for its personal shoppers called Cart Star, in the final installment of its four-part rollout of new tools for its workers. The tier-based program awards points that can be redeemed for cash back on...Read More

Ami Desai Mathur is the Chief Commercial Officer at Jeni’s Splendid Ice Cream, an artisan ice cream company with national retail distribution and storefront locations. Loyalty360 CEO Mark Johnson met with Ami Desai Mathur, Chief Commercial...Read More

The table stakes are covered; your brand is collecting zero-party data directly from customers who are happy to share it, emails are being personalized based on that data, and sales are improving. However, it isn’t time to pat yourself on...Read More

In the world of customer retention, building a loyalty program that stands out is a major endeavor for any company. Loyalty programs can be a game-changing opportunity if created with care and precision. However, taking the first step is often the...Read More

Focusing on customer retention is a requirement for brands that want to succeed in our current era of customer-centric commerce. But knowing it’s critical versus measuring it and acting on the results are two different things. To improve...Read More

Gen Z drives much of the cultural conversation on social media. This audience grew up in a different world as digital native internet users. Gen Z is the most diverse, culturally fluid generation, and they question everything. Other...Read More

Paid subscription programs, often called premium loyalty programs, are services offered to customers for a fee and provide exclusivity for members and added benefits paid for up front. Some examples of widely successful premium loyalty programs...Read More