Home Depot Expands Decor into Kids CategoryHome Depot expanded its home decor line, StyleWell, into the kids category — a move that indicates the company’s plans to touch every aspect of home life. The collection currently offers 65...Read More

PDQ restaurants (People Dedicated to Quality) and Derrick Brooks Charities have partnered to benefit youth through educational programs and opportunities. Guests at PDQ’s locations can round up their check or make a donation, with 100...Read More

Four email campaigns to help marketers fill that gapConventional wisdom says email marketing requires explicit permission. In other words, consumers must proactively opt in to receive marketing email. However, the legal requirements are actually...Read More

Are you creating an experience for your customers to really engage with your brand? When you go out to see a movie, you have expectations—you’ll be entertained, the movie will be done well, etc. If you have a great time...Read More

Beauty may be in the eye of the beholder, but it doesn’t come free On average, women spend up to $80 and 11 hours a month on their hair and $115 on makeup and beauty treatments. Beauty may be in the eye of the beholder, but it is also in...Read More

Meijer Invests in Wind Energy to Reduce Carbon EmissionsMeijer announced its involvement in a wind energy center that contributes to its renewable energy portfolio and marks significant strides in meeting its carbon reduction goal. The...Read More

Magnum ice cream has partnered with luxury Dutch fashion designer Iris van Herpen to create a wearable, vegan cocoa bean dress. The partnership not only elevates Magnum’s premium status, but also represents the brand’s first steps...Read More

Many businesses are incorporating emotional loyalty plans into their customer loyalty strategies; however, with the ever-fluctuating changes in consumer behaviors, it is challenging for brands to know the best approach to building the relationship...Read More

Cassie Preston, Director of Client Services, CRM, and Loyalty at Baesman will be hosting a webinar on July 27th to discuss paid loyalty programs. Baesman is an end-to-end marketing partner for B2C businesses with over 70 years of...Read More

Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to budgeting, customer retention, email communication, and many, many more. However, the rising number of...Read More