Wendy's is celebrating National French Fry Day with a week of digital promotions.  The company renamed every day “Fry-day” to correspond with the week of deals on Wendy's Hot & Crispy Fries. Fans will be able to...Read More

Digital assets, NFTs, cryptocurrency – terms that were reserved for only the most forward-thinking technology businesses have come to the mainstream, and businesses are experimenting with adding these features to their customer loyalty...Read More

When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer loyalty. When a program is focused on building relationships (relational loyalty programs) it is...Read More

The Changing Look of Loyalty No matter which side of your brain does the thinking about customer loyalty, you’ll find valuable insights into the key drivers of customer loyalty in our infographic and research report.More than 6,500 brand...Read More

Gabriel Trujillo is Vice President of Customer Marketing at Sally Beauty Holdings, an international specialty retailer of professional salon products and beauty supplies, with almost 5000 locations throughout the United States, Canada, Latin...Read More

Lowe’s Meets Emissions Reduction Target EarlyLowe’s has reduced emissions by 42% over the past five years and cut its energy usag by more than 10% last year in part by increasing the amount of renewable energy it uses in its operations...Read More

Ace Hardware is bringing back Ace Rewards Day for the fourth year in a row. The two-day event offers exclusive online-only deals and special bonus offers for Ace Rewards Members available only at acehardware.com.  Ace Rewards members can...Read More

The trend for strategic loyalty partnerships is becoming more and more mainstream as brands like Starbucks join the movement. The CEO even stated that “through blockchain or other innovative technologies, they are exploring how to...Read More

As the world has changed, so has B2C marketing. We’ve seen B2C marketing transform from the early days of transactional, volume- based messaging to a conversational engagement strategy. In this new world, we are all under more pressure than...Read More

Andrew Sonnichsen is the VP, Loyalty Program Management at Cinemark, a leader in the motion picture theater industry with over 500 theaters in the U.S. and Latin America. Loyalty360 CEO Mark Johnson met with Andrew Sonnichsen to discuss the brand...Read More