Customers want to feel understood. For example, 74% of consumers have a favorite brand because that brand uses data responsibly, which makes them feel comfortable. Relationship Marketing involves gaining a deeper understanding of each...Read More

Like many consumers, my purchasing habits changed during COVID-19. I went from buying the occasional shirt online to purchasing everything from a website. I was not alone. According to Digital Commerce 360, U.S. consumers spent $870.78 billion...Read More

Marketers Position NFTs as Practical User Experience Add-OnsMarketers are moving past offering nonfungible tokens as branded collectibles and instead trying to make their NFTs practically useful for consumers. Coachella sold three sets of NFTs...Read More

Wawa, Inc. recently announced the return of its month-long “Cheers to Classrooms” initiative in its Florida locations. “Cheers to Classrooms” will recognize teachers and school administration with a free any-size hot coffee...Read More

The crisis and stress of the pandemic created a widespread reconsideration of individual priorities. That shift in thinking led to 47.8 million resignations in 2021, the highest number in a single year, according to the Bureau of Labor Statistics....Read More

Welcome to the Customer Data Platform era. When did this era officially begin? Somewhere between the confluence of when third-party cookies were no longer an option, personalized CX became the primary focus of CX and first-party data became the...Read More

Fazoli’s Celebrates Company Culture and Spotlights EmployeesFazoli’s has announced the launch of Dare to Excel, a new program that will spotlight team members in a platform to celebrate company culture and promote employment...Read More

Coca-Cola is retiring Sprite’s green plastic bottle and replacing it with a clear plastic alternative. The company is changing the packaging from green to clear plastic beginning August 1 as part of broader efforts to become more...Read More

As the age-old saying goes, everything’s fair in love and war. However, in the 21st century, you can add another item to the list: marketing. Because being able to capture the hearts and minds of consumers in an age where buyers are...Read More

For over a decade I have been searching for the Holy Grail: a way to ensure mere marketing mortals like myself can have access to the power of advanced analytics. With this power comes a great responsibility, which is to deliver one-to-one...Read More