Carl’s Jr. announced a partnership with the Los Angeles Rams for the 2022 season. As part of the multi-year agreement, Carl’s Jr. will display in-stadium signage at Rams home games at SoFi Stadium and activate during year-round...Read More

Retail therapy—that little jolt of happiness we experience when we make a purchase (or two or three) online or in-store—is getting an upgrade.Driven by expanding technology, pandemic-inspired changes in consumer behavior, and our urge...Read More

If you’ve ever been a victim of identity fraud, you know how much time and effort it took to resolve the incident. The piles of paperwork and what seemed like endless calls to the impacted company’s fraud or customer service department...Read More

Budweiser Offers Fans Chance to Attend FIFA World CupBudweiser is giving fans a chance to experience the FIFA World Cup in person by dropping hundreds of red prize boxes in major cities that include signed memorabilia, a year’s supply of...Read More

Augeo recently announced the launch of Heaps—a comprehensive “crypto loyalty” platform that enables the exchange of loyalty currencies for leading crypto assets. “With Heaps, Augeo is enriching the way organizations...Read More

Premium loyalty programs have gained momentum in recent years and are being embraced by more brands and consumers.  Consider that 78% of consumers said they’re willing to pay to join a premium loyalty program, according to our...Read More

Like most marketers, we are big fans of brand advocacy. Harnessing the power of your best consumers to find your next consumers drives powerful impact for your brand. It influences purchase decision-making through ratings and...Read More

Logan International Airport Launches Loyalty ProgramLogan International Airport is launching a new perks program to try to push some rewards for its frequent travelers. BOS Rewards is a free and secure passenger rewards, engagement and customer...Read More

Starbucks will be announcing new NFT features to its rewards program. The company has seen success with its loyalty rewards, Starbucks Rewards, by embracing technology like the Starbucks App. Now, the chain is taking another technological jump...Read More

The biggest challenge of winning over the Asia-Pacific demographic as a Western brand lies in understanding differences in customer behavior and loyalty. Big brands with decades of history serving the European or US market often learn the hard way...Read More