Fashions come and go, but good taste never goes out of style. How does a nearly 40-year-old fashion brand keep things fresh and customers coming back in an age of tight budgets and online shopping?   Founded in 1983 on Sanibel Island...Read More

Over the past few years, the importance of understanding your target audience and providing them with a personalized experience has become crucial. The floods of information that customers encounter each day online and in person make it harder for...Read More

Will Hanrahan, Sr. Marketing Manager – Loyalty & CRM for Fazoli’s, a fast casual Italian American restaurant chain that serves pastas, pizzas, salads and their famous never-ending breadsticks at nearly 220 locations across 25...Read More

Kroger Delivery Expands in Greater Nashville and ChicagoKroger recently opened two new delivery-only facilities in the greater Nashville area and in the Chicago metro area, making Kroger Delivery available to more customers in...Read More

Walmart recently announced the launch of Walmart Rewards, a new way for Walmart+ members to earn additional savings toward future Walmart purchases online or in-store. As an added bonus, current Walmart+ members won’t need to download a...Read More

Traditional loyalty programs have been around forever and serve a distinct and extremely useful purpose.  But premium loyalty programs are a newer rising trend. Their popularity has risen in recent years and helps make...Read More

Understanding the role of travel rewards in the post-pandemic travel resurgenceAfter more than two years of yo-yoing pandemic-driven restrictions, Americans are more than ready to travel again. A survey conducted by arrivia in early...Read More

Lowe’s Stores Offer Hourly Employees Bonuses Amidst InflationLowe’s is offering hourly employees $55 million in bonuses to help offset the sting of inflation, which has remained near 40-year highs all summer, the company announced...Read More

Carl’s Jr. and Hardee’s are collaborating with Twitch and experimenting with custom recipes to bring fans new menu items. The collaboration will allow social media users, as well as Twitch streamers and viewers, the opportunity to...Read More

Expectations for corporate social responsibility (CSR), like so many parts of our social fabric, are evolving. Amid changing social perspectives, political upheaval, and increasing consumer demand for brands to demonstrate positive impacts on the...Read More