Gone are the days of anonymous punch cards. Today’s customer loyalty programs incorporate sophisticated data segmentation efforts to better understand the end customer and purchasing patterns. Brands are working to personalize communications...Read More

Financial institutions are in a prime position to capitalize on the return of travel thanks to a mature marketplace with 77% of conventional banking customers belonging to 5 or more loyalty programs. Yet many financial services loyalty programs...Read More

With over half the world (4.62 billion users) active on social media today, it is no surprise the influence it holds in our lives. Whether it be #GentleMinions breaking box-office records with teens flocking to see the new Minions movie...Read More

Meijer Expands Opportunities for Diverse-Owned BusinessesMeijer is seeking submissions from local and diverse-owned businesses for its latest Supplier Diversity event focusing on general merchandise and apparel. Interested vendors must provide...Read More

McDonald's USA announced the Black & Positively Golden Change Leaders program, an initiative to empower the next group of visionaries who are changing the world, one community at a time. The yearlong campaign is part of the Black &...Read More

As brands have dealt with various customer loyalty and data issues in the past two-plus years of the pandemic, previous business strategies are being tested by consumers with limitless options.  Our CEO, Tom Caporaso, recently...Read More

The founders of The Home Depot, the largest home improvement retailer in the United States, had a special vision. They aimed to facilitate the work of their customers by providing them with services that make it simple for them to get in, get...Read More

Peloton Partners with Amazon to Sell Fitness Equipment and ApparelPeloton recently announced a partnership with Amazon to sell its fitness equipment and apparel on the company’s e-commerce site. This partnership marks the first time Peloton...Read More

Spirit Halloween has teamed up with MTN DEW with a new collection of costumes inspired by three fan-favorite MTN DEW flavors, including Halloween mystery flavor, MTN DEW VOO-DEW. Fans can shop the limited four-pack of MTN DEW...Read More

A loyalty program is only as successful as those who back it, and without enthusiastic employee engagement, the program is bound to falter. Brands need to find ways to excite their employees, keep them involved and educated, and equally...Read More