A loyalty program is only as successful as those who back it, and without enthusiastic employee engagement, the program is bound to falter. Brands need to find ways to excite their employees, keep them involved and educated, and equally importantly, reward them for their loyalty.
Loyalty360 spoke with supplier members to discuss the topic of employee engagement, and how it impacts customer loyalty efforts.
Provide frequent training to retain engagement
With the initial launch of a loyalty rewards program, brands provide their front....