There may be no fanbase more loyal than that for musical artists and sports teams. Fans remain loyal between albums and tours, and even the most underdogs of sports teams witness some of the most powerful displays of loyalty. So, it’s only...Read More

Contactless channels have been around for the last decade or so.  They were innovations hospitality companies could use to deliver parts of the experience in streamlined ways.  They saw moderate adoption at first, gradually got more...Read More

In a consumer landscape where personalization is key, and personal data is sacrosanct, how can companies use emerging technologies to create meaningful (and durable) customer relationships?Personalization is table stakes, whether you’re...Read More

Wawa Relaunches Mobile Fuel DiscountWawa recently announced the relaunch of its Mobile App Fuel Discount for Wawa Rewards members. Wawa Rewards members who use the Wawa app on their phone to activate a fuel pump and pay at any Wawa fuel store will...Read More

Are you looking for ways to acquire loyalty program members and boost engagement with existing members? Adding incentives, such as promotion overlays and bonus point earning opportunities, to your loyalty program is a proven way to accomplish...Read More

 Brands today continue to face a multitude of pandemic-related challenges – like shipping delays and supply chain disruptions – that have fundamentally altered the way they engage with their consumers. Pre-pandemic approaches to...Read More

Managing a loyalty program is a lot like a relay race. You might start off with a specific type of rewards program, but then reach the finish line with another. Nonetheless, as long as you aim to give customers a meaningful experience, your...Read More

Two years after stay-at-home orders, travel restrictions are lifting, and consumers are eager to hit the road. However, the strain of rising gas prices and inflation on grocery prices is hitting shoppers where it hurts – in the wallet. Shell...Read More

Increased Customer Acquisition Costs Put on Emphasis Customer LoyaltySimplicityDX announced a new research study showing the escalating costs of customer acquisition. Customer acquisition costs have increased by as much as 60% in the last five...Read More

Panera is testing AI voice ordering at two restaurants, the latest in a growing number of brands innovating the drive-thru channel. Panera is partnering with OpenCity's proprietary AI assistant, named "Tori." Customers pull up...Read More