Increased Customer Acquisition Costs Put on Emphasis Customer Loyalty
SimplicityDX announced a new research study showing the escalating costs of customer acquisition. Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates, but key factors have compounded the challenges for brands, including the demise of third-party cookies and increased consumer privacy legislation.
A renewed focus on collecting first-party data, such as customer contact data on brand websites, has become....