Achieving and maintaining customer loyalty is one of the biggest challenges of running a successful business in 2022.Consumer research shows that approximately 75% of buyers changed their shopping behavior over the past 12 months. In fact, more...Read More

Founded in 1988, Fazoli’s fast-casual restaurant specializes in Italian dishes in a fun, family-friendly atmosphere. One might think the restaurant, known in part for its unlimited fresh breadsticks, originated in an Italian grandmother...Read More

Kohl’s and Sephora Expand PartnershipKohl’s and Sephora announced plans to expand the partnership to include a Sephora presence at all of Kohl’s locations. The partnership has proven mutually beneficial to both retailers and...Read More

Grubhub and Bank of America are giving away Grubhub+ memberships. Eligible Bank of America cardholders can receive Grubhub+ free for one year. The program gives members unlimited free delivery on select orders plus exclusive perks from restaurants...Read More

Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to budgeting, customer retention, email communication, and many, many more. However, the rising number of...Read More

Time flies fast, especially in the world of digital marketing. The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s critical that your business stays up to date...Read More

With Americans feeling the squeeze on their wallets tighter than ever, brands are looking for ways to ease the strain. As customer loyalty programs dive deeper into experiential rewards, Web3 content and personalized perks, some rewards remain...Read More

Subway Announces Subscription ServiceSubway recently announced a footlong subscription service: Footlong Pass. The sandwich chain is offering 50 percent off Subway footlongs throughout September with a $15 Footlong Pass. There are only 10,000...Read More

Pandora recently launched a sustainable jewelry collection using 100% recycled gold and silver, and lab-grown diamonds. The launch is part of the brand’s corporate social responsibility initiative and part of the company’s goal to...Read More

The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. In order to understand why, you have to look at some of the underlying challenges in marketing related to data and...Read More