Carl’s Jr. and Hardee’s are collaborating with Twitch and experimenting with custom recipes to bring fans new menu items.
The collaboration will allow social media users, as well as Twitch streamers and viewers, the opportunity to potentially create a new menu item. Fans voted for their favorite ingredients on social media, and Chef Owen Klein, vice president of global culinary innovation of CKE Restaurants, and Twitch streamer and Ambassador, Storymodebae, hosted a Culinary Showdown livestream to create one-of-a....