General Mills Launches New Brand Loyalty ProgramGeneral Mills and Fetch Rewards announced the launch of the Good Rewards loyalty program. Good Rewards will provide members-only access to loyalty benefits and exclusive offers on the company's...Read More

PlayStation recently announced its brand new loyalty program, PlayStation Stars. PlayStation Stars will be free to join when it launches later this year. Members will earn rewards by completing a variety of campaigns and activities. The &ldquo...Read More

Sustainability is an enormous social issue and it’s here to stay. Eco-friendliness has become the new normal for young customers, who are increasingly choosing well-made ethical products over cheap, mass-produced goods. It’s...Read More

Nearly 90% of consumers expect brands to accommodate their preferences. One of the ways marketers understand consumer preferences is through consumer insights. Qualitative research has been a long-standing pillar in forming a holistic...Read More

BOLD by Wyndham Initiative to Support Black EntrepreneursWyndham Hotels & Resorts announced BOLD by Wyndham, a new program designed to engage and advance more Black entrepreneurs on their path to hotel ownership. BOLD, which stands for Black...Read More

Sephora recently partnered with Afterpay to offer customers the flexibility to pay in installments when shopping for at Sephora stores and online. The partnership underscores both brands’ commitment to address their customers’ needs...Read More

When determining whether or not to incorporate an emotional loyalty program into an overall customer loyalty and marketing strategy, businesses need to be savvy about not only what their customers want and need, but what will encourage cooperation...Read More

We could go on and on about the benefits of online brand communities. But we know how much more powerful personal testimonials and authentic reviews can be. So we thought we’d let one of the many brands that are reaping...Read More

Consumer shopping behavior continues to shift dramatically as global events and emerging technologies impact how, when, and why they purchase from a brand. Customer loyalty is no longer a guarantee in this evolving market, and brands must find new...Read More

Shipt Aimed to Diversify Portfolio Shipt will expand by diversifying the stores it delivers from including places such as local ethnic grocers. The business unit can build its last-mile delivery service further, including more packages from Target...Read More