Companies are investing in data at record levels. Yet even as they add data execs to the C-suite and spend more money to collect, analyze, and store more and more information, many are seeing surprisingly few improvements. Data transformation...Read More

Buy now, pay later (BNPL)—a purchasing option that’s more than simply a contemporary version of layaway—is trending with consumers and gaining traction with major brands, retailers, and credit card issuers.Take, for example, the...Read More

Hang Looks to Help Brands Increase Customer Loyalty Through NFTsHang, a new B2B NFT startup, is looking to help some of the world’s largest brands replace their existing membership and loyalty programs with NFTs. NFTs create a way for brands...Read More

Wag!, an American pet services marketplace company powering a mobile-first technology platform that enables on-demand and scheduled dog walking, training, and other pet care services, announced the launch of its Wag! Community Shares Program. Wag...Read More

Customers’ lives have changed profoundly over the last two years, so it’s only natural their expectations have evolved as well. Brands that meet customers where they are—with authenticity and empathy woven through every...Read More

Macy’s Announces Small-Format, Off-Mall StoresMacy’s announced the company will open four new off-mall, small-format stores this fall. The locations will include Market by Macy’s, a smaller store that offers a curated assortment...Read More

Instacart and Chase announced the launch of the new Instacart Mastercard credit card. With this first-ever credit card from Instacart, cardmembers can earn unlimited cash back with a range of redemption options, along with additional rewards and...Read More

A successful brand advocacy strategy can create powerful Word-of-Mouth (WOM) marketing to elevate awareness and consideration. It can enhance your brand’s social proof through high-quality ratings & reviews. And it can inspire...Read More

Across every industry, employers are re-thinking their workforce retention strategies and are going beyond offering higher wages, considering benefits that contribute to employees’ quality of life and show appreciation for the work employees...Read More

Do you want to elevate your customer relationships and also collect insights that can be tailored for future experiences?  Promotions help you be in the moment with your loyal customers. One of the best attributes of promotions...Read More