Companies are investing in data at record levels. Yet even as they add data execs to the C-suite and spend more money to collect, analyze, and store more and more information, many are seeing surprisingly few improvements. Data transformation, unlike digital transformation, has stalled.
Only 24% of companies say their organization is data-driven, only 41% believe they are competing on data and analytics, and just 19% say they have established a data culture. That’s according to the....