Clarus Commerce helps brands, or the agencies that work on their behalf, increase customer engagement and overall loyalty – from promotions to end-to-end loyalty programs including points and premium loyalty programs. With over twenty years in the business, Clarus knows a thing or two about loyalty programs, what makes them work, and what makes them succeed.
The company recently released a study on premium loyalty programs where members pay a fee for enhanced, instant benefits. While many businesses benefit from free-to-join points....