Today’s convenience retailers face nearly unlimited opportunities—and challenges—as the consumer mindset continues to shift based on economic concerns and a growing desire for personalization and deal-seeking. At the same time...Read More

United Dairy Farmers (UDF) is a convenience store chain headquartered in Norwood, OH, with a unique offering of proprietary dairy products, specifically its ice cream. The brand recently revamped some of its customer rewards offerings, that are...Read More

Krispy Kreme® Expands C-Sweet with Search for Chief Doughnut Dreamer With its return of “Fan Favs,” Krispy Kreme® is expanding its C-Sweet by accepting applications for the role of Chief Doughnut Dreamer. Until June 18...Read More

Tim Hortons is adding a credit card that can be used through its mobile app, making the Tims Rewards loyalty program more competitive. The restaurant chain launched Tims Financial — a new division to run the no-annual-fee Mastercard that...Read More

Companies need in-the-moment marketing because it allows them to connect with customers in real-time and deliver personalized experiences that meet their immediate needs. In today’s fast-paced, digital world, customers expect instant...Read More

With 120 years in business to celebrate, there’s no question: the Ford Motor Company, founded by Henry Ford in June 1903, revolutionized the automotive industry. Ford’s impact on the role of transportation and how people worked changed...Read More

Salesforce Personalizes Campaign and Shopping Experiences with Generative AI Salesforce launched Marketing GPT and Commerce GPT, the global leader in CRM’s latest generative AI products. The new products are designed to help Salesforce...Read More

Capillary Technologies announced its acquisition of Tenerity’s Digital Connect Assets. Through the acquisition, the leading customer loyalty and engagement technology solutions provider will expand its presence in the U.S. and establish a...Read More

Whether knowingly or not, brands often fail to differentiate between frequent buyer programs and loyalty programs. Modern consumers are certainly familiar with frequent buyer programs, in which they are rewarded for purchasing with...Read More

Before establishing Talon.One in 2015, Christoph Gerber founded a popular food delivery app. During his time there, he spent a majority of his time focusing on what kinds of promotions would drive return purchases, things like bundles or...Read More