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Adjusting Brand Identity: A Q&A with Overstock on Responding to Customer Purchase Data

  • May 26 2023
  • Resource: Leaders in Customer Loyalty

Overstock launched in 1999 as a liquidator, selling surplus and overstock goods from every industry. After quickly gaining traction as a retailer, the brand added new, non-overstocked products to its catalog. Overstock has built a large network of...Read More

Spring Cleaning: 5 Ways To Scrub Your Data And Keep It Clean

  • May 26 2023
  • Resource: Supplier-Contributed Blogs

The days are longer, the weather is warmer, and spring is in the air! The time has come to dust our bookshelves and tidy up our inboxes, but brands should think of adding data cleansing to that list.Despite not needing a sponge for the task...Read More

Loyalty Reads: Bounteous Honored as a Top Supplier at Loyalty360 Awards, Chicken Soup for the Soul Entertainment Announces Viewer Reward Program, and More

  • May 25 2023
  • Resource: DailyNews

Bounteous Honored as a Top Supplier at Loyalty360 Awards Bounteous — the digital innovation partner of the world’s most ambitious brands — was named a top supplier by Loyalty360 — the Association for Customer Loyalty...Read More

Panera Changes CEO in Preparation for Initial Public Offering

  • May 25 2023
  • Resource: DailyNews

Following its announcement of an initial public offering (IPO), Panera’s current CEO will step down. Niren Chaudhary, who has been CEO since May 2019, will be replaced by José Alberto Dueñas, who is currently president and chief executive of...Read More

Sustainable Partnerships Boost Loyalty

  • May 25 2023
  • Resource: Supplier-Contributed Blogs

While promotions and discounts drive sales, genuine brand loyalty comes from a deeper connection and a sense of shared values. For many consumers, commitment to the environment—that is, embracing sustainable practices—is an ever...Read More

Burger King Releases Study on Whopper Preferences by State

  • May 24 2023
  • Resource: DailyNews

For the National Hamburger Day on May 28, Burger King released information on each state’s preferences for Whopper customizations. The study — from Jan. 1–Dec. 31, 2022 — revealed that Burger King customers love the ability...Read More

Loyalty Reads: Red Roof® Launches Special Offers to Celebrate Best Budget Hotel Title and 50th Anniversary, BPme Rewards Visa Card Offers 50 Cents/Gallon on Gas, and More

  • May 24 2023
  • Resource: DailyNews

Red Roof® Launches Special Offers to Celebrate Best Budget Hotel Title and 50th Anniversary Celebrating its 50th Anniversary and being named the #1 Best Budget Hotel by USA Today readers, Red Roof® will give away free hotel stays and...Read More

TCS Digital Software & Solutions: Hyper-personalization, Experiential Marketing, and Authenticity Move Brands from Transactional Loyalty to Emotional Loyalty

  • May 24 2023
  • Resource: DailyNews

Launched in 2014, TCS Digital Software & Solutions is a strategic growth business within Tata Consultancy Services (TCS) – an IT services, consulting, and business solutions organization that has worked alongside large businesses...Read More

Drive Participation and Foster Emotional Loyalty Through Shared Values

  • May 24 2023
  • Resource: Supplier-Contributed Blogs

Differentiation is key for brands looking to stand out in a crowded market and connect with consumers who are often overwhelmed by the demands of an always-on world. More than ever, consumers want to feel their purchases align with their personal...Read More

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

  • May 24 2023
  • Resource: Leaders in Customer Loyalty

Since its beginning in 1939, United Dairy Farmers (UDF) as delivered food, fuel, and — most famously — ice cream to communities throughout the Ohio, Kentucky, Indiana tri-state. The brand has been family owned for 83 years, starting...Read More

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