For the National Hamburger Day on May 28, Burger King released information on each state’s preferences for Whopper customizations. The study — from Jan. 1–Dec. 31, 2022 — revealed that Burger King customers love the ability to customize their orders and “have it their way.”
The study was inspired by the 200,000+ unique ways to customize the Whopper, offering extra toppings, sauces, or burger patties. With the number of options, the QSR chain wanted to see how different regions of the U.S. took....