Casey’s announced an enhanced mobile app experience and new savings for its Casey’s Rewards loyalty program. The updated app improves the customer experience, allowing members to track points, redeem for rewards, and view savings...Read More

Zero-party data is the future of marketing. And believe it or not, data collection benefits both consumers and brands! Data collection has to be balanced by the importance of data security and customers’ value of their privacy...Read More

Lenovo is one of the most recognizable brands in the PC manufacturing industry. Founded nearly 40 years ago, the global technology giant builds solutions serving individual consumers, as well as small businesses, the public sector (education), and...Read More

Caesars Sportsbook Partners with Keeneland and Red Mile RacetracksAs sports wagering becomes legal in Kentucky, Caesars Sportsbook partnered with Keeneland and Red Mile Gaming & Racing in Lexington, KY. The sports wagering platform of Caesars...Read More

In its latest effort to create customer-centric enhancements, Cinemark launched the Cinemark Shop — an online store to provide fans with Cinemark and movie merchandise. The store builds on the movie theatre chain’s commitment to...Read More

Is a customer relationship management (CRM) strategy necessary for every retail business? The short answer is yes! Let's look at how and why a CRM strategy can help you leverage customer data to build more profitable customer relationships...Read More

Capillary Launches AskAkira Research Assistant for Loyalty Marketers Capillary Technologies, a provider of customer engagement and loyalty SaaS platforms, will launch a new AI-powered content assistant — AskAkira. The new system...Read More

Days Inn® by Wyndham is launching a limited-edition amenity in its hotel rooms, the “complimentary” mirror (pun intended) which offers guests compliments at the push of a button. The mirror will be voiced by TV host, producer, and...Read More

Brands looking to cultivate real emotional connections with their customers to drive customer lifetime value, retention, and revenue need more than a transaction-based loyalty program. With a looming recession and possible budget cuts on...Read More

With 14 full-sized stores stretching from the west coast to the east coast, IKEA Canada’s footprint is small considering the size of the country. Yet, this same footprint allows the brand to draw meaningful information from its frontline...Read More