Brands can optimize their loyalty solutions by tracking, collecting, and understanding data about how their customers behave online. By harnessing this data and delving into customers’ online behavior, brands can tap into a goldmine of...Read More

In 1937, Progressive Mutual Insurance Company was founded in Ohio by Joseph Lewis and Jack Green – two lawyers who wanted to offer consumers something that was missing from the insurance industry: basic insurance that anyone could...Read More

Verizon is one of the largest telecommunications companies in the U.S. Supporting small businesses, Verizon goes beyond just meeting wireless and device needs. The Verizon Business Mastercard functions as a loyalty program, rewarding business...Read More

Ford is partnering with Uber to make electric vehicles more accessible to rideshare drivers. The new program — called Ford Drive — will run a pilot on the Mustang Mach-E model in San Diego, San Francisco, and Los Angeles.  ...Read More

BMO Officially Closes Air Miles Acquisition BMO Financial Group announced it has officially closed its acquisition of the Air Miles, one of the oldest and largest loyalty programs in Canada. The acquisition began following the bankruptcy...Read More

In nearly 40 years since its founding, Lenovo has grown into a global technology company with $70 billion in annual revenue. Ranked in the Fortune Global 500, the company builds technology solutions from pocket to cloud across consumers, small...Read More

Have you noticed how retail stores are embracing digital technology to create immersive brand experiences? In the current retail landscape, stores are looking to shed their traditional "shop-like" identity and become...Read More

Panda Express® announced the launch of its first points-based rewards program — Panda Rewards™. The largest family-owned and operated Asian dining concept in the U.S. will provide all new members with a Welcome Gift of 25% off...Read More

Chipotle Celebrates NBA Championship with Free Burritos Chipotle Mexican Grill introduced a new promotion to celebrate the 2023 NBA championship series by giving out free burritos. The “Free-Pointer” promotion offers fans the...Read More

What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. In truth it encompasses so much more and...Read More