It's nearly impossible to grow a business without one key component: a loyal customer base who keeps coming back for more. Even better than that? A base of customers so devoted they become brand ambassadors. Brand ambassadors aren't just...Read More

Taco Bell Partners with Crocs Taco Bell announced a partnership with casual footwear brand Crocs on the first-ever Mellow Slide limited edition collection. The shoes will feature Taco Bell’s logo alongside the brand’s slogan...Read More

Apparel retailer J.Crew announced a partnership with experiential e-commerce platform Obsess to launch an immersive virtual experience for its 40th anniversary. Through the partnership, consumers can visit a 3D beach house with six unique rooms...Read More

Travelers was founded in Hartford, CT, in April 1864. The property casualty insurance company has grown to 30,000 employees and works in partnership with more than 13,500 independent insurance agents and brokers in the United States, Canada, and...Read More

In this article, we walk through the topic of omnichannel loyalty and why it has become a new standard worldwide. Find out how you can use data to understand consumer behavior better, as well as develop smooth...Read More

Global omnichannel beauty retailer Sephora launched its first Store of the Future in Shanghai, China. The new location will be the second version of the concept store, following the Singapore location in 2022. The Store of the Future is a...Read More

Circle K Launches First Free Rewards Program Circle K is launching its first free rewards program — Inner Circle. The convenience store chain’s program allows members to save fuel and merchandise and gives them a premium...Read More

With every gamification project, the real work begins after it is launched to the public. You’ve followed your roadmap and are ready to put your new shiny toy in front of some customers (this can really be helped if you use a tool that helps...Read More

Casey’s Enhances Rewards Program to Drive Digital Engagement Casey’s — the third largest convenience retailer in the U.S. — is driving digital engagement with the brand through enhancing its rewards program. In a...Read More

Mobile food ordering and delivery platform Grubhub announced a partnership with extended-stay hotel brand Homewood Suites by Hilton to increase off-site dining options for guests. The partnership is designed to simplify food ordering and delivery...Read More