Apparel retailer J.Crew announced a partnership with experiential e-commerce platform Obsess to launch an immersive virtual experience for its 40th anniversary. Through the partnership, consumers can visit a 3D beach house with six unique rooms and separate boathouse.
The Virtual Beach House provides users with an immersive shopping experience. In each room, customers can access interactive content highlighting J.Crew’s heritage, gamified elements, and a seamless checkout. The house is a 360-celebration of the brand’s....