Brands as trustworthy as Kellogg’s can provide good advice based on their experience and longevity. Recently, the company shared strategies for reaching and engaging a more diverse consumer set. More than ever, consumers seek brands that are...Read More

Preferred Hotels & Resorts Focuses on Customer Experience with Launch of Unforgettable Moments Preferred Hotels & Resorts, one of the world’s largest independent hotel brands, has announced the launch of Unforgettable Moments...Read More

In March of 1876, Alexander Graham Bell uttered the words, “Mr. Watson, come here, I want to see you” through his electronic telephone, forever changing the way the world would communicate. More than a century later, following decades...Read More

What sets the best loyalty and rewards programs apart from the rest? For retailers, it is not enough to simply have a program in place. According to brand loyalty experts, an average consumer belongs to about 15 different programs, but is...Read More

MOD Pizza has announced updates to its MOD Rewards program, allowing customers to earn free pizza faster. The revamped program offers a wider range of reward options and exclusive deals, with rewards starting at just 50 points. Mod Reward members...Read More

Amtrak Introduces New Guest Rewards for Cardholders Amtrak has announced a limited-time offer exclusively for Amtrak Guest Rewards Preferred cardholders. This includes two lounge passes, two upgrade certificates and two companion coupons upon...Read More

Brands are collecting more personal customer data than ever before, with almost every transaction requiring customers to share at least an email address. What’s the real purpose of collecting customer data, and how do customers feel about it...Read More

For almost 60 years, The North Face has delivered quality outdoor gear. With the help of the Grateful Dead and the Hells Angels, Douglas and Susie Tompkins launched the brand in San Francisco in 1966. Over the following decades, The North Face...Read More

Santo Spirits Launches Web3 Loyalty Program Santo Spirits, a premium spirit’s company founded by musician Sammy Hagar and chef Guy Fieri launches a new Web3 loyalty program in partnership with Trident3. New members will receive a digital...Read More

BMO Financial Group, a leading North American financial institution, has announced the launch of an enhanced version of its Premium Rewards Mastercard exclusively designed for its U.S. Private Wealth clients. The newly upgraded credit card aims to...Read More