In the context of the internet, schema is a structured method of marking up data that makes it easier for machines to understand the information that is being shown. While this post only delves into schema for email, the technology has uses all...Read More

EU Top Court Rules Facebook Must Get User Consent Before Sending Personalized Ads  This week, the European Union's highest court, the Court of Justice, ruled that Meta Platforms' Facebook must obtain user consent before...Read More

American Express Canada is intensifying its focus on its Membership Rewards program and discontinuing its partnership with AIR MILES. Moving forward, American Express will concentrate on its Membership Rewards program and a select group of...Read More

When it comes to marketing your brand, the ultimate goal is to create loyal, engaged customers. However, that goal isn’t achieved overnight. To understand the destination you’re working toward, you need to back up and consider the...Read More

Delta Air Lines and EL AL Israel Airlines to Launch Strategic Partnership Delta Air Lines and EL AL Israel Airlines have come together to establish a strategic partnership aimed at providing enhanced travel options for passengers flying...Read More

Irving Oil has officially introduced its Hometown Rewards loyalty program in Atlantic Canada. Developed in collaboration with the AIR MILES® Reward Program, this app-based loyalty program offers customers a range of benefits. Upon registration...Read More

We’ve been saying this for some time now: consumers crave authenticity and connection with brands. So why do we still feel the need to say it? Because many brands still struggle to get it right. Brands think that authenticity and...Read More

Panera Rolls Out Grocery Rewards Program, Expanding Loyalty Benefits Panera Bread is expanding its range of rewards and perks by introducing a grocery rewards program that will be available until the fall. As part of this program, Panera is...Read More

LOYALTY & REWARDS for GROCERS & RETAILERSDid you know that over the past three years, the Grocery Retail industry has experienced unprecedented uncertainty? From the rise of e-commerce to the shift...Read More

For the third year in a row, Miranda Lambert's MuttNation Foundation and Tractor Supply Company have collaborated to contribute over $250,000 to animal shelters nationwide. The donation is part of MuttNation's Mutts Across America...Read More