Taco Bell is bringing back the beloved Coin Drop game with a modern twist, now available exclusively on its mobile app. In the 2000s, this game captured the hearts of fans, offering them a chance to win prizes while also supporting charitable...Read More

AIR MILES Reward Program Partners with Dollarama AIR MILES has announced a new partnership with Dollarama, a Canadian value retailer. The collaboration with Dollarama will begin on August 7th and will include over 1,500 Dollarama stores...Read More

Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM) strategies deepen the bond with customers and members through personalized, cross-channel brand experiences.The inherent...Read More

Founded in 2007, Scene+ started as a joint venture between Cineplex — a major movie theatre chain in Canada — and Scotiabank — one of Canada’s top five banks. For over 10 years, Scene+ has been one of the top loyalty...Read More

On July 17, PDI and Shell will officially launch the brand’s new Fuel Rewards loyalty tier, called Platinum Status. This addition to the Fuel Rewards program allows eligible customers to save 10 cents per gallon on every fuel purchase and...Read More

T-Mobile and MLB Partner Up to Deliver Enhanced Fan Experience During All-Star Week In its 10th year as the Official Wireless Partner of Major League Baseball, T-Mobile is celebrating MLB All-Star Week in Seattle with a number of fan...Read More

Let's explore the strategies and insights shared in a recent webinar on leveraging customer loyalty in times of economic uncertainty, by Cassie Preston, Director of Client Services and CRM at Baesman Group. From understanding the...Read More

In 2007, one of Canada’s leading movie theater chains — Cineplex — and one of Canada’s top five banks — Scotiabank — formed a mutually beneficial partnership to collect and act on customer data. The joint...Read More

Business-to-Business (B2B) loyalty programs might not claim the largest footprint in the loyalty space, but their value cannot be ignored. As companies seek to build, strengthen, and keep relationships with business customers, it is critical to...Read More

Yum! Brands Advances Ongoing Data Strategy to Enhance Customers’ Digital Experiences Yum! Brands has announced the brand’s selection of Treasure Data as its Customer Data Platform (CDP) provider to help drive customer acquisition,...Read More