In early 2023, Loyalty360 surveyed Brand Members to better understand their perspectives on challenges with and opportunities for emotional loyalty. The results highlight the growing significance of emotional connections in fostering customer...Read More

The popular Asian restaurant chain, P.F. Chang’s, is ringing in 30 years of culinary service with a new menu. The new Lucky 8 Happy Hour menu includes exciting promotions like new $8 cocktails, fan-favorite appetizers, and other...Read More

Walmart cuts loyalty membership costs for shoppers on government aid Helping all customers enjoy their membership benefits and shopping experience, Walmart has reduced costs for their Walmart+ members who receive government aid. The retailer...Read More

Nurturing customer loyalty means working consistently to find a higher share of shoppers’ hearts and minds — conveying value by building deeper emotional connections. According to loyalty expert Philip Shelper of Loyalty & Reward...Read More

Wow Bao was founded in 2003 by Lettuce Entertain You Enterprises (LEYE) — a privately held restaurant group founded in 1971. Since its inception, about 250 concepts have been created, and the organization has opened a number of restaurant...Read More

Kroger Co. announced that the company’s paid membership program, Boost by Kroger, has saved shoppers over $115 million in its first year. The retailer is celebrating with a special anniversary offer, sharing that shoppers who enroll in...Read More

Shipt & Roblox Back to School Digital Gaming Experience The delivery service, Shipt, is teaming up with Voldex to bring a nostalgic gaming experience to Roblox’s Driving Empire. Children and their parents will be able to shop for...Read More

As a leader in sleep technology, Sleep Number produces beds designed to individualize the sleep experience for all its users. Over the past 35+ years, Sleep Number has grown from a small kiosk in a mall to a national retailer, ranking among the...Read More

A merger between Bell Atlantic and NYNEX formed Verizon Communications in 2000. At that time, the company primarily offered wireline solutions to its customers. Fast forward two decades and Verizon has become a global provider of technology and...Read More

In a world where customer loyalty scores big, businesses recognize that customers aren’t loyal by default. Companies must earn loyalty – and step one is to respect the customer. This forms the basis of customer relationship...Read More