“We’ve been living on tribal knowledge for a long time” – Bill Hanifin We recently hosted a webinar on how to implement psychological principles in loyalty campaigns for retail brands. The...Read More

Marriott International announced that City Express by Marriott properties have transitioned into the company's award-winning travel program and marketplace, Marriott Bonvoy. Members can now earn points at nearly 150 additional hotels in the...Read More

Tinder Uses AI To Improve User Profiles Tinder is utilizing artificial intelligence technology to analyze user photos on their profiles to help them select the right photo for the best first impression.  “AI has really...Read More

Wow Bao — a fast-casual restaurant concept serving Asian cuisine — was founded by Lettuce Entertain You Enterprises (LEYE) in 2003, a family-owned organization that owns, manages, and licenses more than 60 brands and 130 restaurants in...Read More

It's your birthday, let's celebrate!When you think of your birthday, some of you will think of your childhood or a lavishly frosted cake with candles on it. The day conjures up images of being surrounded by friends and family and...Read More

As privacy and data collection regulations change, there is a growing space for leveraging zero-party data in personalization efforts within customer loyalty programs. As brands seek to collect and use this data effectively, there are best...Read More

Kum & Go, the family-owned convenience store chain is set to roll out major changes to both the Kum & Go mobile app and its loyalty program later this summer. This multi-faceted project kicked off in 2021 with the overarching goal of...Read More

Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip, and face. They make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be clean, vegan, and cruelty...Read More

7-Eleven To Make Lucky Customer A Music Video Extra  The convenience store retailer, 7-Eleven, is giving one lucky fan a chance to star in an upcoming music video, directed by renowned filmmaker Cole Bennett. The winner of the contest will be...Read More

For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty and trust with them. As businesses become more competitive and the expectation for near-immediate...Read More