In this follow-up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Kimberley Gardiner, Chief Marketing Officer at Tractor Supply, on the benefits of forming key partnerships based on what customers value and...Read More

One cannot deny that inflation, although cooling, will continue to be a significant concern for consumers in the foreseeable future. However, brands that leverage technological advancements and adopt an omnichannel approach have an opportunity to...Read More

As governments enact new data privacy laws and set forth regulations to protect consumers, some brands remain unprepared to meet the new requirements — unsure of what they must do to remain compliant and where to begin. With challenges...Read More

Shell Oil Products wants to give back to others when drivers approach the pump. After two years of success, Shell is bringing back “The Giving Pump”. Running through September 30, a portion of the purchases made by consumers who use...Read More

Sonic Drive-In Offers Teachers Rewards Before School Year With kids heading back to school over the next few weeks, SONIC® Drive-In is showing its appreciation for teachers with a week-long event of free menu items. From August...Read More

Customer loyalty isn’t something that happens overnight. The companies that have mastered it are those in possession of the right tools. From gamification to built-in marketing automation, there are certain features that...Read More

In this follow-up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Carolyn Pollock, Chief Marketing Officer for Men’s Wearhouse, on building emotional loyalty through significant life events and how the company...Read More

Caesars Entertainment, Inc. has unveiled Caesars Palace Online Casino, an online casino app and desktop platform that ties online gaming to Caesars’ industry-leading customer loyalty program, Caesars Rewards®, and leverages the entire...Read More

 Macy’s, Inc. Names Massimo Magni Chief Customer and Digital Officer Macy’s has announced that Massimo Magni will take on the role of Chief Customer and Digital Officer for the department store brand. In this role, Magni will...Read More

After 85 years in business, Tractor Supply is the largest rural lifestyle retailer in the U.S. Originally founded as a mail-order catalog business in 1938, the company opened its first retail store in Minot, ND, in 1939. Today, the brand operates...Read More