CPG brands have long aspired to generate customer loyalty and brand affinity. While there’s no doubt that retaining customers is great for business, loyalty is becoming increasingly elusive as consumers seek value-driven alternatives (such...Read More

Parkland traces its beginning back to a single retail location established in the 1970s in rural Alberta, Canada. For the next four and a half decades, in addition to establishing its own fuel station chain, the brand further grew through a series...Read More

Shein, Forever 21 Strike Partnership Providing Fans with Improved Shopping Experience Shein, the popular online apparel brand, has partnered with long-time rival, Forever 21, to provide shared fans with a better shopping experience. Forever...Read More

IHOP has announced a partnership with Google Cloud to enhance its online ordering experience nationwide with AI technology. Guests who are logged into the guest ordering page online will soon be able to order their favorites, customize the perfect...Read More

Headquartered in Charlotte, NC, Bank of America has become one of the world’s leading financial institutions. With a foundation of more than two centuries of banking, the brand’s customers include individuals, small- and middle-market...Read More

Today, almost all businesses (90%) have some form of loyalty program. With that level of saturation, customers understand the basic exchange of a traditional loyalty program: The more money they spend with a brand, the more cash back, points, or...Read More

The Kroger Co. Foundation Awards $300,000 in Scholarships to Children of Kroger Associates Kroger has announced $300,000 worth of college scholarships will be awarded throughout the 2023-2024 academic year. All 120 students who will receive...Read More

In celebration of the launch of the brand’s new membership program, LEGO Insiders, the LEGO Group has unveiled the LEGO Insiders Treasure Hunt - where fans can win millions of prizes. Using augmented reality, the LEGO Insiders Treasure...Read More

Loyalty programs are evolving and improving with new features every day. It’s crucial that your program is staying ahead of its competitors to ensure your members are getting the best rewards and benefits from your program and not moving...Read More

Parkland Opens Largest Open-Access EV Charging Site in Canada With electric vehicles becoming a more popular option for drivers, Parkland has built the largest EV charging station in Canada. To better support EV drivers, Parkland opened...Read More