In celebration of the launch of the brand’s new membership program, LEGO Insiders, the LEGO Group has unveiled the LEGO Insiders Treasure Hunt - where fans can win millions of prizes.
Using augmented reality, the LEGO Insiders Treasure Hunt allows users to scan LEGO bricks with their phones, either at home or in LEGO stores, to try and find a golden LEGO brick that reveals a prize.
There will also be the opportunity for six people in each participating country to win a LEGO jackpot, winning $9,000 worth of points to....