In a rapidly changing world, where shopper behaviors and expectations evolve at a lightning pace, loyalty programs have to stay current to remain effective. It's not enough to set and forget your loyalty program – regular...Read More

Parkland, a leading convenience and fuel marketer in Canada, the United States, and the Caribbean, began humbly as a single gas station in Alberta, Canada in the 1970s. In the mid-2010s, the company’s headquarters relocated from Red Deer to...Read More

Floor & Decor celebrates contractors for all the hard work they do to improve homes, commercial spaces, and everywhere in between. The PRO Appreciation Month promotion will take place in Floor & Decor stores nationwide and online...Read More

Cardholder Loyalty Dependent on Debit, Credit Rewards, Study Finds A new study by Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards and part of Collinson, has reported that consumers prefer to use...Read More

Welcome to the dynamic realm of customer loyalty programs, where businesses and customers embark on a buyer’s journey filled with rewards, perks, and engaging experiences. Loyalty programs have become the secret...Read More

Customer relationship management (CRM) initiatives and loyalty programs, by their nature, include customer and member recognition—typically a combination of communication, offers, rewards and benefits—as a primary tool.When done right,...Read More

TGI Fridays Promotes Brandon Coleman III to CEO Brandon Coleman III has been named the new CEO of TGI Fridays. The national restaurant chain has made the move to “shake up” the brand and its public image. The company looks to...Read More

Scene+ was founded in 2007 by Cineplex and Scotiabank, one of Canada’s largest movie theater chains and one of Canada’s top five banks respectively. Cineplex had access to a large amount of customer data without an effective way to act...Read More

Allegiant and Visa are teaming up to create the Allways Rewards Card for frequent Allegiant fliers. Allegiant and Visa have been partners since 2016, but now the rewards card for the airline will be renamed and revamped for more rewards and...Read More

LendingClub® has been in business for nearly 15 years and is no stranger to challenging economic environments. It started in 2007 during the Great Recession when credit wasn’t available to many, but consumers still needed financial help....Read More