Leveraging Chance-to-Win Promotions Few things generate as much excitement as the prospect of winning a big prize. Though consumers face long odds in any chance-to-win game, just the idea of winning a new car or a once-in-a-lifetime vacation...Read More

The Los Angeles Football Club (LAFC) has built its new loyalty program – LAFC Gold. Fans of the soccer team will be able to receive new offers and benefits to enjoy while shopping in the team’s pro store and other LAFC merchandise...Read More

IGA Adds New Scene+ Membership Rewards Scene+ members can enjoy incremental value with each purchase they make at an IGA store in Quebec. With these purchases come digital stamps that can be earned for every $10 spent. The stamps are...Read More

From humble beginnings as a mall kiosk in Minneapolis, MN to one of the most recognizable mattress producers in the U.S.,  Sleep Number built its brand on adjustable mattresses and personalized sleep solutions. After 35+ years of helping...Read More

In the fast-paced and competitive landscape of today’s business world, companies are constantly seeking innovative ways to retain customers and foster brand loyalty. One popular approach has been the implementation of loyalty programs...Read More

With the increasing practice of leveraging artificial intelligence (AI) across multiple disciplines, brand marketers seek to learn how to implement the new technology to elevate and personalize experiences for customers and loyalty program members...Read More

DoorDash has announced their partnership with more grocers to provide customers with more choices for online grocery shoppers. Since 2020, DoorDash has expanded its on-demand grocery delivery program to much success. The delivery service has...Read More

Sony Leads the International Gaming Industry Sony, the gaming juggernaut, has recorded an outstanding total revenue of $27 billion in 2022. According to TradingPlatforms.com, Sony had earned at least twice as much as any of the bottom eight...Read More

In the fast-paced world of e-commerce, customer service plays a pivotal role in building brand loyalty and driving business success. As the digital realm continues to evolve and shape consumer behavior, online retailers...Read More

In this follow-up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Michael McDowell, Vice President of Loyalty Programs and Partnerships at Parkland, about how the brand’s customers are evolving, how Journie&trade...Read More