We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what...Read More

Target Offers Loyal Shoppers Week-Long Savings Target Circle Week is back with new savings for loyalty shoppers between Oct. 1-7. During the sales promotion, Target Circle members can save on thousands of items and receive up to 40% on...Read More

In 1878, an amazing discovery by German inventor Werner von Siemens — a telephone built with a horseshoe magnet amplified voice signals — started a revolution that would eventually improve the lives of millions living with hearing loss...Read More

Creating a unique and differentiated loyalty strategy, data collection, and adapting to new technologies are top of mind for any loyalty manager. Givex partners with brands to integrate loyalty programs, maximize the benefits of their loyalty...Read More

BWH Hotels has established itself as an industry leader in hospitality and customer loyalty. With over 4,500 locations around the globe, loyal guests are important for domestic and international markets. BWH Hotels was founded in Phoenix, Arizona...Read More

In part 3 of our series on engagement marketing’s obstacles and opportunities, we talk about dynamic personalization; why it’s essential, and how today’s personalized offers must be built on a solid analytical foundation. For...Read More

88% of Gen Z Believe AI Can Help Shopping Experience Younger shoppers have a positive outlook on how AI (artificial intelligence) can impact their customer experience. A new consumer research study by leading e-commerce technology...Read More

Panera Bread has announced it has developed a new way of ordering, exclusively in the Panera App. The introduction of Crunch Time Ordering has been a part of Panera Bread’s on-going strategy to help improve customers’ experiences. This...Read More

Sprouts to Open 40 Stores and launch Loyalty Program Sprouts Farmers Markets will expand its store count to 40 new locations. With this move, the grocery store brand will also launch its loyalty program to reward shoppers for their continued...Read More

Cracker Barrel has just made every visit even more rewarding to fans of the country-style restaurant chain. Members of the new Cracker Barrel Rewards program can earn Pegs (like points) through restaurant or retail purchases and redeem them...Read More