Cinemark Introduces VIP Event for the Taylor Swift | The Eras Tour Concert Film Cinemark, the popular movie theater brand, has announced that moviegoers can now hold private screenings of the upcoming Taylor Swift | The Eras Tour Concert Film...Read More

As a summer intern at The Lacek Group, I’ve spent the past several weeks researching how Gen Z interacts with our favorite brands.Several factors play a role in Gen Z’s unique attitude toward brands. We’re younger and less...Read More

A well-known name in customer loyalty for years, ICF Next recently announced exciting news for the company. They are rebranding to Phaedon as the result of the sale of its commercial marketing group to private equity firm Cohere Capital. With the...Read More

Delta Loyalty Program Changes Rewards Policies The major American airline, Delta, has decided to curtail lounge access to select credit cardholders to stop overcrowding. The SkyMiles loyalty program has shifted its focus to exclusive status...Read More

Crunch Fitness has announced its plan to introduce the Amazon One palm recognition service as an entry option for its members at select Crunch locations. Nine locations across San Francisco, New York City, and Los Angeles will be the first to...Read More

The meaning of customer loyalty is changing in 2023Don't get left behind - learn how to create innovative loyalty programs and customer loyalty management strategies to stay ahead of the curve.Customer loyalty is crucial for businesses as...Read More

Known originally as Buffalo Wings and Rings, the Wings and Rings first opened its doors in 1984 in Cincinnati, OH, with four locations. Entrepreneurs Nader Masadeh, Phillip Schram, and Haytham David bought the properties in 2005 with an eye to...Read More

The evolving landscape of data and privacy regulations has forced brands to reevaluate their approaches to data collection, management, and communications, all of which significantly impact customer loyalty strategies. Research shows that...Read More

Loyalty programs have long been the cornerstone of customer retention strategies for brands. However, as these programs have proliferated, so have the tactics of bad actors trying to exploit them. With traditional methods falling short in...Read More

McDonald’s Will No Longer Have Self-Serve Drink Stations The global fast-food chain has decided to nix its fountain drink stations inside its restaurants. Due to the shift from in-store dining to takeout, McDonald’s has decided to...Read More