Leveraging Chance-to-Win Promotions
Few things generate as much excitement as the prospect of winning a big prize. Though consumers face long odds in any chance-to-win game, just the idea of winning a new car or a once-in-a-lifetime vacation generates excitement and gets people dreaming about the possibilities. After all—someone has to win, right?
Companies don’t run sweepstakes just to give things away, obviously. Every chance-to-win game hinges on an exchange that benefits....