The Birthday Email Campaign: Using Customer Data to Deliver Engaging Experiences That Drive Loyalty

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It's your birthday, let's celebrate! When you think of your birthday, some of you will think of your childhood or a lavishly frosted cake with candles on it. The day conjures up images of being surrounded by friends and family and unwrapping a gift (maybe the absolute wrong gift). Or perhaps you're on the opposite side of the spectrum and dread the idea of another birthday. Either way, a birthday is a very personal and special occasion that taps into a range of emotions....